ORT And the Credibility Gap, Counterfact No.8, A CED Health Feature, October 1984.

Late 1982 and early 1983 saw the launching of massive publicity on the theme of oral rehydration therapy (ORT), timed with the release of the UNICEF report on the State of the World's children (1983). Since then the  press has been flooded with news items and feature articles on ORT the miracle cure for preventing dehydration and diarrhoes deaths, with potential to revolutionise the child health scene.